#SEOTip: How to Diagnose Your Site Issues After a Google Core Update.

Kristine Schachinger
9 min readJul 13, 2021

Google’s Core Update stopped rolling out.
If your site was affected negatively, what do you do next?

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What are Core Updates?

The secret is in the name — Core Updates — or in other words, Google is tweaking Core Ranking Factors/Signals.

Core Updates are, in simple terms, changes Google makes to Core Ranking Factors* to surface higher-quality sites. These officially started in early 2018, with the first well-known one appearing on August 1.

Informally, this update was called the ‘Medic Update” because many medical sites were “hit.” This was also a misnomer as it was found later many other types of sites known in Google’s Quality Raters Guide as “YMYL” (Your Money or Your Life) were also affected.

NOTE: There was an update in 2017 that was said to have affected Core Ranking Factors and so it is hard to know when it officially began.

*If you want to learn more about Core Ranking Factors or what Google…

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Kristine Schachinger

Consultant SEO, Accessibility, & Usability. Speaker PubCon, SMX, Ungagged, SXSWi, etc & SME Contributor Here is my Muckrack https://muckrack.c