#SEOTip: How to Diagnose Your Site Issues After a Google Core Update.

Kristine Schachinger
9 min readJul 13, 2021

Google’s Core Update stopped rolling out.
If your site was affected negatively, what do you do next?

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What are Core Updates?

The secret is in the name — Core Updates — or in other words, Google is tweaking Core Ranking Factors/Signals.

Core Updates are, in simple terms, changes Google makes to Core Ranking Factors* to surface higher-quality sites. These officially started in early 2018, with the first well-known one appearing on August 1.

Informally, this update was called the ‘Medic Update” because many medical sites were “hit.” This was also a misnomer as it was found later many other types of sites known in Google’s Quality Raters Guide as “YMYL” (Your Money or Your Life) were also affected.

NOTE: There was an update in 2017 that was said to have affected Core Ranking Factors and so it is hard to know when it officially began.

*If you want to learn more about Core Ranking Factors or what Google is doing with its Search Algorithms, read “How Search Works”. This outlines very clearly what the Core Ranking Factors are targeting.

What is a YMYL site?

According to Google, a YMYL site is “could potentially negatively impact a person’s happiness, health, financial stability, or safety” and falls under these categories:

Your Money or Your Life (YMYL) Pages Some types of pages or topics could potentially impact a person’s future happiness, health, financial stability, or safety. We call such pages “Your Money or Your Life” pages, or YMYL. The following are examples of YMYL topics:

News and current events

Kristine Schachinger

Consultant SEO, Accessibility, & Usability. Speaker PubCon, SMX, Ungagged, SXSWi, etc & SME Contributor Here is my Muckrack https://muckrack.c